What Makes You Dangerous
The Daily Monocle
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The Daily Monocle presents
What Makes YOU Dangerous?
Every business owner who sells for a living has a secret identity: a marketing superpower that makes the competition nervous. Most never find out what theirs is.
Answer seven quick questions about how you market and how your customers respond. You’ll get a confidential dossier revealing your secret identity, your hidden strength, and the Achilles’ heel that may be quietly costing you sales.
Free · 7 questions · About 2 minutes · Your dossier arrives instantly
The usual suspects
Six Secret Identities. Which One Are You?
Each one is a different way of winning customers. None is better than the others. But knowing which one is YOURS tells you where to push, and where you’re leaving money on the table.
The Hard-Boiled P.I.
Finds the REAL problem before anybody spends a dime solving the wrong one.
The Femme Fatale
Makes people FEEL something, so your message gets remembered and acted on.
The Smooth Operator
Clears the path from “Sounds great!” to “Where do I sign?”
The Midnight Broadcaster
Keeps showing up until yours is the name they know when it’s time to buy.
The Shadow Architect
Turns good ideas into marketing MACHINERY that keeps running next Tuesday too.
The Underground Kingpin
Gives people something to believe in, belong to, and tell their friends about.
Your confidential dossier
Four Things You’ll Discover About Yourself
Not a generic personality quiz. Your dossier is built from your answers about how you market, what your customers say about you, and where things break down.
01
Your Secret Identity
The marketing superpower you lean on most, and why it makes your competition nervous.
02
Your Hidden Superpower
The second strength your customers see in you, and how the two work together.
03
Your Achilles’ Heel
The weak spot your competitors would love you to never notice, and what it’s likely costing you.
04
One Weapon to Fix It
A handpicked hack from the USA’s most dangerous book on business, building off your answers to bridge that gap.
Every hero has one
Which Achilles’ Heel Is Costing You?
Even dangerous marketers have a leak somewhere. Your dossier names yours, and tells you why your answers point to it.
WHERE ARE THE BUYERS?
The Empty Speakeasy
Good product, good intentions, and an empty room.
WHY NOBODY STOPS
The Invisible Message
You’re talking. Nobody’s hearing it.
WHERE SALES GO COLD
The Unclosed Case
Interested prospects who never quite say yes.
OUT OF SIGHT, OUT OF MIND
The Vanishing Act
You show up, then disappear in a puff of smoke.
NO SECOND SALE
The One-Night Stand
Great first sale. Then the party’s over.
WHEN THE MACHINE JAMS
Broken Clockwork
Good ideas, jammed gears, dropped balls.
Good news: once you know which one it is, it’s fixable.
Your dossier is just the beginning
Then Comes The Daily Monocle
When you take the diagnostic, you’ll also get The Daily Monocle: one short email a day that helps you get a little more dangerous to your competition.
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The Daily Monocle
Focus the Lens. Send the Signal.
Who’s asking?
A Word From the Monocle Man
I’m Jack Turk. I spent seven years writing for Dan Kennedy’s organization, three of them as head copywriter, and two decades helping experts sell what they know.
Here’s what I’ve learned: most business owners don’t need to master every new platform. They need to know what they’re already good at, and which leak is sinking the ship. That’s what this diagnostic is built to show you.
Jack Turk
God Loves Exuberance
The case file is open
Your Move, Detective.
Seven questions. Two minutes. One confidential dossier with your name on it.
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