For coaches, consultants, authors & info marketers
You Became an Expert to Change Lives. Not to Run a Marketing Circus.
YouTube. LinkedIn. SEO. AEO. Webinars. Funnels. And a new AI tool that “changes everything” every single morning.
I’ll figure out which marketing actually matters for your business, build it, and get it running, so you can get back to the work you’re brilliant at.
Jack Turk · Dan Kennedy’s former Head Copywriter
The expert’s predicament
You spent years getting genuinely good at something.
You wrote the book. Built the program. Started the podcast. People tell you your stuff changed their life.
Then you hit the hard part: getting people to go from appreciating your expertise to buying it.
And somewhere along the way, you became the overworked, underpaid marketing department of your own business.
Now you’re supposed to be good at all of this too:
And the cruelest part: everyone tells you that if you’re not doing all of it, you’re falling behind.
Sound Familiar?
“I can’t possibly do everything.”
Every platform demands content. Every guru recommends another tactic. Every AI launch promises to change everything.
“I don’t know what actually matters anymore.”
Email more? Fix the offer? Run a webinar? Build a quiz? There’s no shortage of advice. Only a shortage of clarity.
“I’m doing all this work. Where are the clients?”
Content goes out. Subscriptions pile up. The business stays busy. But the path from audience to paying client is still a coin toss.
Now imagine it working
You Wake Up, and Your Marketing Machine Already Did Its Job.
Your list is producing sales. Your calendar has qualified appointments. People are buying your higher-level programs, without another exhausting launch. You don’t need more marketing options. You need fewer marketing decisions and more marketing getting done.
| YOUR BUSINESS TODAY | WITH THE MACHINE RUNNING |
|---|---|
| Too many channels to manage | A customized strategy to reach your buyers where they live |
| Endless AI tools to evaluate | The right technology, picked and set up for you |
| Scattered marketing activity | One coordinated path from attention to sale |
| Constant pressure to make more content | Assets that keep working, reused and repurposed |
| A list that rarely hears an offer | Relevant offers and follow-up that moves people up |
| You, the marketing department | You, doing the work you’re brilliant at |
Picture this · An illustration, not a client result
A Book, 5,000 Subscribers and a $5,000 Coaching Program
WHAT I’D FIND
Plenty of good, educational emails. Almost no offers. A “free strategy session” nobody books. Nothing in between a $20 book and a $5,000 program.
WHAT GETS BUILT
An entry-level offer readers can say yes to. A redesigned consult people actually want to book. A follow-up sequence that walks interested subscribers toward the coaching program.
WHAT WE’D AIM FOR
The list gets regular reasons to buy. Buyers see an obvious next step. Enrollments rely less on the next exhausting launch, and the expert spends more of the week on the work they love.
The Killer Marketing Machines principle
Less to learn. Less to manage. More getting done.
How I do it
Diagnose. Prescribe. Engineer.
I find where your path from audience to client is breaking, decide what will fix it, and build it. The diagnosis decides the machine, never the other way around.
01
Reader
The right people find you through your book, content and partners
02
Subscriber
They join your list and hear from you often
03
Buyer
They say yes to a first offer made for them
04
Client
They book a conversation they actually want
05
Inner Circle
They invest in your highest-level program, mastermind or retainer
What gets built depends on where your path breaks: more of the right subscribers, a stronger offer, a reactivation campaign, a consult people want to book, or follow-up that never forgets. Never one-size-fits-all.
Done for you · Application only
Hand Off the Marketing. Keep the Business.
I build your list-to-client machine for you, and I won’t hand you another complicated system to babysit.
I take on a few builds a month, so I’m selective. You’re likely a fit if you have:
- Expertise people already pay for, with at least one offer priced at $2500+
- An audience to build on: a list, readers, listeners, or followers
- Room to take on more clients, members, or students
Short application. If it’s a fit, we book a mapping call. If it isn’t, I’ll tell you what to do instead.
HOW WORKING WITH ME FEELS
- A defined scope. You know exactly what gets built and when.
- Minimal input. One deep interview, then I do the work.
- Simple approvals. You say yes or “change this.” That’s it.
- Clear reporting. What’s running, and what it’s producing.
Phase 1 · The Build. One-time fee, defined scope: I design and install your machine. $2,500 to $15,000+
Phase 2 · Keep It Running (optional). Monthly: I monitor, tune and refresh what’s installed. $1000 – $5000
Not included: unlimited content creation or managing every platform you’re on. That’s the circus we’re getting you out of.
Why trust me with it
Seven Years Inside the Kennedy Machine.
Three as Dan Kennedy’s head copywriter at GKIC, four more freelancing for his organization: direct mail, webinars, ghostwritten books and info products. Before that, 15 years at Microsoft and a career as a professional magician.
“Of all the people who tried writing in my voice, Jack came the closest and did the best.”
DAN KENNEDY · CREATOR OF MAGNETIC MARKETING
$1.6M+
profit from one direct-mail postcard for a New York law firm, written in thirty minutes.
Sold out
a $5,000 Joel Bauer training: 21 magicians from the US, the UK and South Africa.
“Totally her”
An AI voice of Robin Robins, built for Technology Marketing Toolkit, in their CMO’s words.
“Great work my man! Ready for the next one?”
Russ Ruffino, Founder, Clients on Demand
“Jack was a phenomenal resource in regards to how to write effective sale copy.”
Lori Turturici, Client
“Jack is one of the smartest guys I know.”
Scot Bayless, Head of Simulations Development, Microsoft
Written for Dan Kennedy, Brian Kurtz, Dave Dee, Robin Robins, Jay Abraham, Joel Bauer, Bobby Clampett and Dental Success Today. See the full record along with examples→
Rather do it yourself?
Learn & Implement
THE BOOK · [PRICE]
MAGA Marketing Secrets
47 Hacks to a Big, Beautiful Business. Pick the few that fit you and ignore the rest.
PRINT · $97/MONTH
The Most Dangerous Marketing Newsletter in America
Twelve printed pages a month in a plain brown wrapper. One useful result each month, with the tool to get it already built. Progress, not more homework.
PILOT · FOUNDING SEATS · [PRICE]
The Dangerous Offer Workshop
A small live pilot: leave with three offers your list can neither refuse nor ignore. [DATES]
Get Back to the Work You Love.
Two ways forward. Pick the one that fits where you are.
HIRE JACK
Hand it off.
Apply to have your list-to-client machine diagnosed, designed and built for you.
FREE · AT MYDAILYMONOCLE.COM
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